At WorkY2k, it all comes back to people. I’ve always been fascinated by what happens when creativity meets opportunity. With over half a decade in talent acquisition and an academic background in commerce, I’ve seen firsthand how hard it is to bridge the gap between business and creativity.

Over the past ten years, I’ve built businesses in tech, entertainment, and fashion—but I’m also a creative myself. I’ve launched a podcast, started a creative agency, and lived the same challenges many creators face. That’s why WorkY2k feels like the place where it all comes together. For companies, we make it easier to cut through the noise by connecting them with creators who can tell their story in a way that feels authentic and consistent. And for creators, we know how tough it is to rely only on brand deals—I’ve seen it and lived it.

WorkY2k exists to give creators steady opportunities with brands they genuinely connect with, so they can earn doing what they love, while businesses get the content they need to really resonate. At the end of the day, it’s about building a space where both brands and creatives grow together