Projects: The Influence Effect

We recruit and handpick authentic creators who truly connect with their communities, and match them with brands that need their voices the most. The results? Companies get content that resonates, builds trust, and drives growth—while creators get steady opportunities to do what they love with brands they actually care about. These stories showcase how we’ve helped businesses and creators grow side by side, proving that when influence is authentic, the impact speaks for itself.

Project Alpha

Challenge: A South African fintech startup struggled with low trust and low awareness in the P2P lending space.

Solution: WorkY2k recruited and onboarded trusted finance and lifestyle creators whose audiences matched the brand’s target market. These creators produced authentic content that simplified the product and shared real success stories.

Results:

3x increase in borrower registrations
2.5x increase in lender sign-ups
35% boost in brand trust
60% rise in website traffic

Project Phoenix

Challenge: A Johannesburg-based bakery, known for its mouth-watering baked goods, was struggling to attract new customers.

Solution: WorkY2k recruited local food and lifestyle influencers to create authentic, mouthwatering content—sharing behind-the-scenes baking moments, taste-test videos, and engaging social posts that highlighted the bakery’s charm.

Results:

20% increase in new walk-in customers
5% rise in monthly sales
70% growth in social media followers

Project Runway

Challenge: A Cape Town–based fashion label struggled to stand out in a crowded market and needed to drive both brand awareness and online sales.

Solution: WorkY2k recruited a mix of fashion, lifestyle, and micro-influencers whose audiences aligned with the brand’s target customers. Creators showcased the clothing in authentic everyday looks, styled shoots, and “get ready with me” videos, while also sharing discount codes to boost conversions.

Results:

45% increase in online sales within 3 months
2x growth in Instagram engagement
30% boost in brand recall among surveyed customers

Project Lemonade

Challenge: A Durban-based beverage startup was struggling to gain traction in a highly competitive FMCG market. They needed to build awareness fast and connect with young, urban consumers.

Solution: WorkY2k recruited health, lifestyle, and campus influencers to create authentic content showcasing the drink in everyday moments—workouts, study sessions, and social hangouts. Campaigns were paired with giveaways and “challenge-style” posts to drive engagement.

Results:

60% increase in brand awareness within 2 months
35% boost in retail sales at partner outlets
2.8x growth in TikTok and Instagram followers